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“Next Time, Wishlist First”: How We Turned Gift-Giving Fails Into an Ad Campaign
It’s a moment a lot of us have probably had: someone gives you a gift, you open the box, realize it’s not at all what you wanted — but you smile anyway and say “thank you.” And then you think to yourself: “Well, that’s it — next time I’m definitely making a wishlist.”
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Budget Gift Collections: the Most Viral Format on Social Media — And it’s not Just About Money
The need for a budget gift comes up for all sorts of reasons, and it’s far from always about trying to save money. It’s a huge part of the everyday user experience.
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Why People are Involved in Curating Selections at Ohmywishes: Principles of the Editorial Team’s Work
You might think curating a gift selection is easy: browse the trends, pull popular products, sort them. But at Ohmywishes, we have an entire editorial team dedicated to this work — because algorithms rarely know how to pick a genuinely great gift.
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Why a Lack of Budget Can Be an Advantage
Today, our service is a leader in its niche. But it wasn’t always like this. When I started, I had no investments or resources — just an idea, enthusiasm, and two hands.
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Taking on Excel. How We Invented Quick Claiming
We studied user behavior, came up with an idea at the intersection of psychology and UI design, and found a simple solution to a big problem.