Category: User Experience
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Why People are Involved in Curating Selections at Ohmywishes: Principles of the Editorial Team’s Work
You might think curating a gift selection is easy: browse the trends, pull popular products, sort them. But at Ohmywishes, we have an entire editorial team dedicated to this work — because algorithms rarely know how to pick a genuinely great gift.
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Taking on Excel. How We Invented Quick Claiming
We studied user behavior, came up with an idea at the intersection of psychology and UI design, and found a simple solution to a big problem.